INTERVIEWS

What I’m working on as a BUSINESS is to solve conflicts, poverty, a ban on land mines and so on.

Interviewed & written by Isao Tokuhashi Mail to: itokuhashi@myeyestokyo.com   Kenji Sekine (Part1) Social entrepreneur We bring you the story of a young Japanese social entrepreneur today. Kenji Sekine, who manages the click-to-donate website called “ekokoro!“, a Japanese counterpart of Care2. The words “ekokoro” significants “Good heart” (the pronunciation of “E” is the same as the one of “ii”, which means “good” in Japanese). At ekokoro!, you donate automatically as soon as you buy something. You don’t need to give any donation because its sponsor companies pay that. Also the companies who sell goods or services can widen their range of